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The Design of Purdy Lil' Heifer

A heifer is a female cow who has not yet given birth to a calf. The designer often attended rodeos and even became a board member of a local rodeo so bulls and livestock were often highly regarded. They were typically male but coming from a family with two sisters she wanted to start her design with a female figure. When designing the logo, the idea of a cute, young cow came to mind. Her youngest sister also has an affection towards cows so it only made sense to create the Purdy Lil' Heifer. 

WHAT WE'RE ALL ABOUT

An a female, family run business set out with the goal of creating a way to help provide an additional income source for family on a fixed income. Frankly like many in this economy we are just trying to help pay off some every day living expense for older, retired mother on social security trying to get by, a sister who had a brain tumor who is trying to pay off her student loans, and two sisters doing their best to help make ends meet. 

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